To understand organic SEO, you must first understand what a search engine is and how it functions. A search engine is a simple software system on the world wide web that provides the web user with an answer to their query. That web query can be anything from headlines to services, facts, or more. All search engines use a web crawler whenever a user searches for any query. A web crawler is a type of bot that browses the content available on the world wide web. The web crawler then tries to rank the pages or content that answers your query the best and presents those results on the SERP (Search Engine Result Page). This is what forms the results of your query on the result page of any search engine. To rank higher and do more business, you need an expert SEO service provider that can boost your conversion rate and provide you with the best SEO services.
SEO is an internet marketing tactic that helps you rank well on these search engine result pages. It's important to rank well as the top 5 results get 75% of the clicks. There are many strategies we follow to provide the best SEO services. Some of the major SEO tactics are described below:
1. High-Quality Content:
The reason why you'll ever show up on the search engine for a user query is when you answer that particular query. Therefore, providing value to the user or answering a user query can help you outrank other competitors. Content marketing can include blogs, articles, infographics, or videos that answer or solve a specific user query. Hence, high-quality content is an essential component of SEO and any website visitor expects good content from a reliable company. Our SEO services in India, or elsewhere focus on providing high-quality content.
As Industry experts say, "Create content that teaches". Any content that provides value to the user is bound to get a higher rank on the search engines. Make sure to always optimize the content for the search engines so that it ranks well. Therefore, your content strategy should include descriptive titles, a well-answered search query for which you wish to rank, descriptive images, etc. In conclusion, your content marketing strategy should satisfy both the user and the search engine and with our SEO services in India or abroad, we provide content that resolves user intent.
2. Quality Backlinks:
Backlinks are links from one website to another. These backlinks are considered as votes and are an important factor for the search engine ranking. Let's understand this with the help of an example. There are two websites: A and B, both of which provide digital marketing services. If any content on site A links or directs to some content on site B, then that's site A's way of telling the search engine that site B has done something better or has explained a specific topic well. Hence, site B gets a vote from Site A and therefore, that increases trustworthiness, and authority in the eyes of the search engine.
When the search engine sees the link, it's telling the search engine that site B is getting a vote from Site A. This builds site B's authority and helps them rank better than its competitors as the search engine sees it as an authoritative site. However, you should only get links from trusted websites that themselves have a good reputation with the search engine. Getting low-quality links can harm your rankings and it's better to have good links than to have any bad links. With our SEO services in India, or elsewhere, we ensure to build only meaningful links that are of value to the clients.
3. Technical SEO:
It's essential to take care of a site's technical requirements for it to rank well. Technical SEO allows search engines to crawl and access your website without any problems. If search engines can't crawl your website, all your SEO efforts can go in vain. Search engines have separate factors for a website's technical SEO. Some of the factors included in this are mobile responsiveness, page speed, etc. In conclusion, make sure and optimize your website so that any search engine bot can crawl it.
Seeing all this you can understand how and why SEO is essential for any business in this digital age. If your competitors are optimizing for the web, you can't lag. You can't miss out on those valuable conversions that are actively surfing the web for the services that you provide.
At EZ Rankings, we provide user value over your competitors as we facilitate our clients with the best SEO services in India or elsewhere. We put your business on the web and use quality SEO to outrank your competitors so that you can do business with them before anyone else.